Small
business is a sketch of what the business would look like in due course, often
called a blueprint for creating a successful business. For small businesses,
there is no need for anything too complex. Their business plan is an equation
of resources, inventory/service, market, and marketing in the end projected
profits.
Marketing strategy:
Here
you describe your target market strategy, your competition, how you'll
differentiate your products or services, and your products’ or services’ unique
selling proposition.
·
Discuss product or service pricing and promotion, including how
your promotional programs will appeal to each of your target market segments.
·
Provide a plan of traditional marketing tactics, such as trade shows press-magnet events, social media marketing (e.g. Facebook,
Twitter, etc.), networking, and print, media, or online advertising. Include
the cost associated with each tactic.
·
Describe how your products or services will be sold, and your
target markets’.
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