Tuesday, 31 December 2013

Powerful Marketing Tips for the Small Business

  1. Print your small ad on a card and mail it to your targeted market.
    People read postcards when the message is brief. A small ad on a postcard can drive a high volume of traffic to your web site and generate a flood of sales leads for a very small cost.:)
  2.  Rotate several marketing tactics and vary your approach.
    Your customers tune out after awhile if you toot only one note. Not only that, you get bored. Marketing can be fun, so take advantage of the thousands of opportunities available for communicating your value to customers. But don't be arbitrary about your selection of a variety of marketing ploys. Plan carefully. Get feedback from customers and adapt your efforts accordingly.:)
  3. Use social media marketing to promote your business.
    For example, if you use Facebook,twitter, etc or  if you send out brochures, you could include a leaflet and or business card of another business, which had agreed to do the same for you. This gives you the chance to reach a whole new pool of potential customers.:)
  4. Use stickers
    Use stickers, stamps and handwritten notes on all of your direct mail efforts and day-to-day business mail. Remember, when you put a sticker or handwritten message on the outside of an envelope, it has the impact of a miniature billboard. People read it first; however, the message should be short and concise so it can be read in less than 10 seconds..:)

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