Blogging, guest
blogging, social media. I think we are all well aware by now that engaging in
these activities are best in marketing for small business.
What about other
avenues that is a bit more ‘traditional’? How about finding ways to get your
business featured in print media.?
Source bottle Connects
journalists with ‘Sources’ . Every day calls-outs appear on the website and in
your inbox if you sign up. If you’re a fitness trainer, for example, there may
be a call-out from a journalist writing a story about your industry. It’s a
golden opportunity for you to show your expertise and get some free publicity.
Another angle is
investing in the services of a PR company. They will help you with drafting
press releases, introduce you to media contacts, and sniff out media and
publicity opportunities for your business. You may only want to explore this
route if you’re not the shrinking violet type. PR people will try to get you
not only in print, but also on radio and even on TV. That could be kind of
awesome though.
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